Executive advisory FOR fashion and lifestyle brands:
branD, design, product
and SUPPLY CHAIN
20+ Years Global Expertise
|
+$5B Portfolio Owner
|
+100 People Leader
|
Former SVP fashion: Lazada (Alibaba Group) & VP Design Reliance Retail
|
20+ Years Global Expertise | +$5B Portfolio Owner | +100 People Leader | Former SVP fashion: Lazada (Alibaba Group) & VP Design Reliance Retail |
AMA Design Consulting advises global retailers and growth-stage brands within fashion, footwear, accessories, home and lifestyle.
We are led by Design Director Anne-Marie Bodal, who brings 20+ years of experience across six countries. Our work starts with your brand and customer at the centre, and then the numbers: shopping behaviour, sell-throughs and returns. We identify the issues, then guide your teams to make the long-term changes that drive sales growth.
We work with your business through fractional leadership embedded in your team, or strategic advisory and founder mentoring.
Our experience spans executive design and product roles at Reliance Retail, Kmart Australia, MIMCO (Country Road Group), Lazada (Alibaba Group) and senior roles at Woolworths South Africa, covering apparel, footwear, accessories, jewellery, home and lifestyle, and across value, mid-market and premium price tiers.
Strong teams build successful products. We help you build both.
FRACTIONAL
LEADERSHIP
Senior creative and product leadership inside your business, without the commitment of a permanent hire.
Short-term, full-time or part-time.
Strategic
advisory
Executive advisory for brands and retailers: brand DNA, trend forecasting, creative direction, product strategy, collection development and transformation.
FOUNDER AND BRAND MENTORSHIP
For founders starting or growing a smaller brand who want practical, experienced guidance on their plan, sourcing and market.
TEStimonials
“What makes Anne Marie stand out is the combination of genuine creative conviction and real commercial discipline. She understands that great design has to connect with the customer and deliver results, and she treats both sides of that equation with equal seriousness.”
Scott Roberts: Director of Trade and Planning - Anne-Marie reported to Scott at Reliance Retail “Anne Marie is a natural people leader, highly motivating her team to deliver outstanding results, and her broad product and market knowledge assisted strong decision-making.”
Julie Miller-Sensini: Business Consultant - Anne-Marie reported to Julie at Kmart Australia“Anne-Marie possesses an in-depth understanding of the 360 processes within fashion retail, demonstrating a wealth of knowledge that is immensely valuable to any organisation.”
Ashokji Bhojaji Odedra: Fashion Business & Design Leader - peer of Anne-Marie at Reliance Retail
Mimco (Country Road Group) Product Direction & Creative Direction
Consumer Insights, Trend & Product Strategy
We translate global consumer shifts and market analysis into optimised range planning and robust assortment architectures, keeping your product strategy ahead of the curve.
Explore product strategy
Kmart Australia Product Design Direction
Creative Direction & Brand Transformation
We define your brand DNA, visual identity and trend direction, and build collections that connect with contemporary culture while converting at retail.
EXPLORE CREATIVE DIRECTION
Brand Development & Creative Direction
Infrastructure, Sourcing & Organisation
We drive enterprise growth through global supply chain optimisation and digital transformation workflows, led by senior creative and product leadership.